What we in marketing call “personalization” isn’t always personal. Products and services may be suggested based on a customer’s past—and personal—purchasing. And that can and certainly does lead to another purchase—or what we call a “conversion.” Conversions, however, are not personal. Conversations are. Conversions transact; conversations connect. Yet in the grand scheme … [Read more...] about Adding Human Values to Automated Systems
Banking
Consumer Design and Data: Notes from Money20/20
During a typically busy Money20/20 day of running from one meeting to another, I had a chance to listen to several presentations concerning customer experience and how to use technology and data to make it great. Both are significant challenges to all businesses, but especially financial institutions of all sizes. The experience of financial services customers and how to … [Read more...] about Consumer Design and Data: Notes from Money20/20
Could the Crypto Market Protect Against a New Global Recession?
Note: Since this was published, the repo markets have not improved; the Fed supplied another $205 billion to the market on October 18. See James Bianco's LinkedIn post for more at: http://bit.ly/35MM8QJ The Federal Reserve has extended its recent interventions into the securities repurchase, or “repo” market, into November. It’s the first time that the Fed’s intervened in … [Read more...] about Could the Crypto Market Protect Against a New Global Recession?
FinTech Advertising On the Go in Chicago
Transit advertising for FinTech solutions has been a Chicago trend for awhile now. German Direct Bank N26 has joined in, making the rounds on Chicago transit to promote its high-speed banking service. The recently-launched Gemini Crypto Exchange is taking the train. … [Read more...] about FinTech Advertising On the Go in Chicago
Bank Techno Geeking
AI and blockchain are the keys to a banking future which starts in the computing cloud From open banking to consumer experience to, yes, blockchain, the hard core of the technologies that make finance and payments run dominated my experience Wednesday at Money20/20 Asia. I heard presentations on the guts of financial systems and how to make them scale larger at less cost … [Read more...] about Bank Techno Geeking
Spare Change
THE WEEK IN FINTECH 12/01/17 "If the current financial industry is to remain relevant, it must brace for a FinTech-tonic shift of unprecedented proportions," writes Jim Marous in the Financial Brand. "FinTech carries awesome potential for creative disruption, and the financial industry—the very creators of money—must manage this global dash towards both disintermediation and … [Read more...] about Spare Change