Mastercard is using transit payments in Chicago and New York as a way to get consumers used to contactless payments. With volumes estimated at less than .25%, contactless payments need all the push they can get. Transit advertising in Chicago goes beyond contactless payments, however, with campaigns for Venmo's debit cards, Zelle's person-to-person payments, Marcus's banking … [Read more...] about Payments Marketing: Transit Temptations
FinTech Rising
Reports at the intersection of money, banking, securities, and payments with digital technologies