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FinTech Rising

Reports at the intersection of money, banking, securities, and payments with digital technologies

Mastercard

Payments Marketing: Transit Temptations

August 2, 2019 by Collin Canright

Mastercard is using transit payments in Chicago and New York as a way to get consumers used to contactless payments. With volumes estimated at less than .25%, contactless payments need all the push they can get. Transit advertising in Chicago goes beyond contactless payments, however, with campaigns for Venmo's debit cards, Zelle's person-to-person payments, Marcus's banking … [Read more...] about Payments Marketing: Transit Temptations

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