This year’s Money20/20 conference showed a maturing FinTech industry, with a focus as much on the how and why of financial technologies as on the what and the new. Crypto and blockchain weren’t as evident as they’ve been in the past while AI and machine learning discussions focused more on how to make impersonal technology processes at least seem more human, with more … [Read more...] about FinTech Matures
Money2020
Adding Human Values to Automated Systems
What we in marketing call “personalization” isn’t always personal. Products and services may be suggested based on a customer’s past—and personal—purchasing. And that can and certainly does lead to another purchase—or what we call a “conversion.” Conversions, however, are not personal. Conversations are. Conversions transact; conversations connect. Yet in the grand scheme … [Read more...] about Adding Human Values to Automated Systems